Life is Good

Life is Good

Life is Good Eyewear is Framed in Optimism

For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms. They slept in their van, lived on peanut butter and jelly, and showered when they could. Then in 1994, with just $78 to their names, they designed their first Life is Good t-shirt to counter the negative news - and discovered how those three simple words could help people to focus on the good. Today, inspired by this growing community, Life is Good continues to spread the power of optimism and help kids in need.

As a brand known for promoting a lifestyle of optimism, Life is Good is known for helping people focus on the good. With eyewear, they help people do that through a whole new lens. Life is Good is a widely recognizable brand with something to offer the whole family.

​​​​​​​The Life is Good eyewear line has premium hand-designed styles for men, women, teens, and kids. Offered at an attainable price point for managed care/insurance coverage and no buy-in requirements, the Life is Good eyewear selection is a must-have in your optical showroom. Your purchase has a purpose - Life is Good donates 10% of its annual net profits to help kids in need.

Call Us Today

Poplar Bluff:
(573) 435-3400
Sikeston:
(573) 444-5200
5734445200 5736202020 1250 North Main Street,
Sikeston, MO 63801