BCBGMAXAZARIA was named for the Parisian term "Bon Chic, Bon Genre". Meant to convey the idea that good attitude is the basis of good style. BCBGMAXAZARIA embodies a true combination of European sophistication and American Spirit. BCBGMAXAZARIA is a brand, an aesthetic and the realization of a dream. Inspired by the evolving landscape of culture, art and design. We bring global style and attitude within the reach.